We will collect and use your personal information in accordance with the principles of legality, legitimacy and necessity. Specifically, we collect and process your personal information in order to provide you with corresponding business functions. In the corresponding functions, if you provide the personal information of others, please ensure that you have obtained the authorization of the relevant subject. We reserve the right to verify the legal source of such personal information at any time.

You need to provide us with personal information so that we can realize the basic business functions of [Baidu AI Cloud]. The information necessary to realize the basic business functions is necessary personal information. If you refuse to provide such necessary personal information, we will not be able to provide you with such basic business functions and corresponding services. In addition to the basic business functions, you can choose to provide us with some personal information so that we can realize the extended business functions of [Baidu AI Cloud]. We will inform you of the purpose of use and process such personal information based on your authorization or the purpose necessary to perform the extended business functions you choose. Your refusal to provide such extended business function information will not affect your use of our basic business functions, but if you refuse to provide the personal information necessary to realize the extended business functions, we will not be able to provide you with the extended business functions.

For your convenience, we list the business functions we provide, the purposes of processing, and the personal information required as follows:

1.1 Register and log in to your account You can create a Baidu AI Cloud account or a Baidu Universal Account using your mobile phone number, and you can complete your account information.

When registering or logging into a Baidu AI Cloud account or Baidu Universal Account, you need to provide us with your mobile phone number in the People's Republic of China. You can choose to set an account name, avatar, login password, and account binding email address. In order to meet the mandatory requirements of laws and regulations, to provide products or services, or based on your need to enhance the level of account protection, when you use the relevant services of [Baidu AI Cloud], you need to provide your real identity information and complete real-name authentication. You should choose the appropriate real-name authentication method based on your identity attributes: (1) If you use a corporate account to complete real-name authentication, you will need to submit your company name, social credit code, business license image, and bank account information (including the bank, bank account number, and account holder). We will use the information you submit as the payment account when Baidu AI Cloud completes your real-name authentication. (2) If you use facial recognition to perform real-name authentication, you will need to provide your real name, ID number, and facial information. We will use the information you submit as information verification when Baidu AI Cloud completes your real-name authentication.

If you do not register an account, log in to [Baidu AI Cloud], or do not perform real-name authentication, it will not prevent you from browsing and understanding most of the business functions of [Baidu AI Cloud], but it may affect your use of business functions that require real-name authentication (some services and activities only support real-name authenticated users. If you are not authenticated, you will not be able to use or participate in the aforementioned services and activities, such as network access, domain name registration, website filing, etc.).

In order to verify the legality, authenticity and validity of the information you provide, or to protect the security of your account, we may compare and verify the real-name information you provide to Baidu with your corresponding information stored by institutions permitted by laws and regulations, institutions authorized by government agencies, and third-party institutions that legally retain your information.

1.2 Baidu AI Cloud Product Functions You can choose [Baidu AI Cloud] to provide you with [ICP filing review service].

If you use the [ICP filing review service], we will require you to provide [your website sponsor certificate, information about the principal and website manager, website manager liveness verification (such as face recognition authentication) and related website information, etc.]. With your authorization and consent, we will provide you with the [ICP filing review service].

You can cancel the authorization of [Baidu AI Cloud] to process your [your website sponsor or organizing unit’s certificate information, principal and website person in charge information, website person in charge liveness verification (such as face recognition authentication) and related website information, etc.] at any time, and stop us collecting the above information from you. After that, you may not be able to obtain ICP filing review service, but it will not affect your normal use of [Baidu AI Cloud]’s other business functions that can be achieved without the above information (such as browsing, searching Baidu AI Cloud product web pages, etc.).

You can learn more about the [ICP filing review service] through [Baidu AI Cloud]'s [official website or APP or through your account manager].

[Biometrics, financial accounts and other information] is sensitive personal information. You can cancel the authorization for [Baidu AI Cloud] to collect your [biometrics, financial accounts and other information] at any time. After that, you may not be able to use the above-mentioned related services or functions provided based on [biometrics, financial accounts and other information], or you may not be able to achieve the intended effects of the above-mentioned related services provided based on [biometrics, financial accounts and other information]. However, it will not affect your normal use of other business functions of [Baidu AI Cloud] that are not based on [biometrics, financial accounts and other sensitive personal information].

1.3 New service and function operation and customer service processing [Baidu AI Cloud] will initiate operational activities for newly launched services and functions from time to time. If the newly launched services need to process your personal information or apply for device system permissions, and you have not authorized or agreed to them before, we will obtain your consent separately. If the processing of sensitive personal information is involved, we will obtain your separate consent separately.

When you use the problem reporting function, we will use your account ID to access the work order function (including viewing work orders and creating work orders) to quickly create your service request and enable backend technical service personnel to quickly respond to your service request.

In order to improve our products and services and those of Baidu's affiliates and partners, we may use the collected information to conduct necessary business operations and analytical research. The above analytical research may be processed through artificial intelligence programs such as Wenxin Qianfan, and we may also share these statistical information with relevant partners as needed, but these statistical information will not contain any of your personally identifiable information.

If you participate in relevant operation activities, we may collect your identity information, contact information, transaction account information through the operation activity interface in order to contact you and send you operation rewards, etc. The specific information shall be subject to the operation activity interface and the content notified to you separately. If you do not participate in relevant operation activities, you do not need to provide the above information.

If you have questions about our products and services or need customer service to intervene in dispute resolution, you may be required to provide your identity information for verification in order to verify your identity and locate your problem. In order to ensure call quality and ensure that disputes are properly resolved, we may save records of your communication with us, including call records, information you provide related to your dispute resolution, and contact information you use or provide.

If you have questions about our products and services or need customer service to intervene in dispute resolution, you may be required to provide your identity information for verification in order to verify your identity and locate your problem. In order to ensure call quality and ensure that disputes are properly resolved, we may save records of your communication with us, including call records, information you provide related to your dispute resolution, and contact information you use or provide.

1.4 Implementation of the Business Cooperation Agreement In order to realize your transaction or service request, for example, if you need to apply for service activation, testing, fee invoice, etc., and it is necessary for the performance of the contract, you should provide necessary information such as contact person, contact information, address, billing information, order, etc.

1.5 Commercial cooperation operation management We also use business cooperation data for operational management, collecting data from the environment in which you use Baidu AI Cloud products and services or obtaining data from third parties in order to provide a more seamless, consistent and personalized experience, make informed business decisions, and achieve other legitimate purposes.

The processing of personal data to achieve these goals includes both automated and manual (human) processing methods. Automated methods are often associated with and supplemented by manual methods. For example, to build, train, and improve the accuracy of automated processing methods (including artificial intelligence AI), we manually check certain predictions and inferences produced by automated methods against the underlying data on which the predictions and inferences are based. For example, to obtain your permission and improve our deep synthesis big model capabilities, we review short conversation snippets produced by big model calls. This review may be conducted by employees or partner suppliers on behalf of Baidu AI Cloud.

1.6 AI-powered Baidu AI Cloud Qianfan Large Model Technology Experience Baidu AI Cloud Qianfan Large Model Platform is a one-stop big model development and service operation platform for enterprise developers. It provides one-stop big model customization services based on the underlying model of Wenxin Yiyan (ERNIE Bot), including data management, automated model customization and fine-tuning, and cloud deployment of prediction services. It also provides ERNIE Bot enterprise-level service APIs that can be quickly called to help implement generative AI application needs in various industries.

As described in this section. For more information about the Qianfan large model platform technical experience, please visit. (https://cloud.baidu.com/doc/WENXINWORKSHOP/index.html)

1.7 Message Notification You acknowledge and agree that we may send multiple types of notifications to one or more of your contact information (e.g., phone number) during the use of products and/or services for purposes such as user message notification, identity verification, security verification, user experience research, etc. In addition, we may also provide you with commercial information such as services, functions or activities that may be of interest to you via SMS or phone calls. If you do not wish to receive this information, you can unsubscribe through the unsubscribe method provided in the SMS or directly contact us to unsubscribe.

1.8 Ensuring service security, optimizing and improving services When you use [Baidu AI Cloud], in order to ensure your normal use of the service, more accurately locate and solve the problems you encounter when using the service, improve and optimize the service experience, protect the security of your account, prevent, discover, and investigate fraud, security hazards, illegal or violations of our agreements, policies or rules, and protect the legitimate rights and interests of you, us or our affiliates, partners and the general public, we will collect your device information, location information, log information and other information related to the login environment.

1.9 Information aggregation, personalized recommendation and automated decision-making Aggregation and Fusion: You agree that we will aggregate, integrate, identify, analyze, profile or further process the personal information you actively or passively provide in this service through our own or the trustee's technology, and form various types and different granularity of label information that can reflect your behavior habits, interests or credit status and other characteristics (hereinafter referred to as "label information"). We will use the label information for automated decision-making in specific scenarios and purposes, and push personalized information and/or commercial marketing information to you. In addition to the aggregation and fusion of information in this service, we may associate and aggregate the information collected from your various devices so that we can provide you with consistent services on these devices. For example, we may associate your device information or phone number with your Baidu account, but only if you agree to the Baidu User Agreement and Baidu Privacy Policy General Provisions when registering and logging into your Baidu account. To provide you with a consistent experience, the personal information you actively or passively provide in this service may be aggregated and integrated with the personal information you actively or passively provide in other products and services we operate, while ensuring that all personal information is under the control of the same business entity and without changing the data security protection capabilities and management level. This may be further processed to form label information and used in the process of providing you with this service or other products and services we operate. This aggregated and integrated information does not contain information that can directly identify your personal identity, and we will ensure the secure processing of the information after aggregation and integration.

Personalized recommendations: We will recommend you content that you may be more interested in and more relevant based on tag information and your search, browsing and other usage behavior information, device information and location information on the Baidu AI Cloud official website. In the personalized recommendation service, we will also provide you with a convenient way to refuse. We have established a user's self-control mechanism for personal information (such as tags, portrait dimensions, etc.) that personalized display relies on, to ensure your ability to control the relevance of personalized display. For details, please see this policy ["Display and Control of Personalized Content and Advertisements"].

Automated decision-making: Automated decision-making activities also rely on our processing of your usage behavior information, device information, location information, and tag information. If we make a decision that has a significant impact on your personal rights and interests through automated decision-making, you have the right to ask us to explain it through this Policy [“10. How to Contact Us”], and you have the right to refuse us to make a decision solely through automated decision-making.

1.10 Marketing Event Invitation In order to invite you to participate in market publicity and promotion activities related to Baidu AI Cloud products, services, and solutions, including but not limited to forums, conferences, salons, exhibitions and other activities, Baidu and its authorized partners need to collect your personal information including name, company, department position, mobile phone number, email address, ID number, etc. The main purpose is to invite you to related marketing activities, send relevant notifications and identity approval for related venues/government/special requirements. Unless otherwise mandatory provided by laws and regulations, it will not be used for any other purpose without your consent.

1.11 Indirect Collection of Information In order to jointly provide you with products/services or improve the quality and personalization of products and services, or for reasonable needs such as considerations of product and service security, we may receive your personal information and other information from Baidu platform, affiliated companies, partners and other trusted third-party suppliers in accordance with laws and regulations or based on your valid authorization. We will ask the personal information provider to explain the source of personal information in advance and confirm the legitimacy of the source of its personal information. At the same time, we will understand the scope of authorization and consent for the processing of personal information that the personal information provider has obtained. If the personal information processing activities required for business operations exceed the scope of authorization and consent obtained, we will obtain your express consent within a reasonable period after obtaining the personal information or before processing the personal information, or obtain your express consent through the personal information provider.

1.12 Exceptions to prior authorization Please note: In the following circumstances, the collection and use of personal information does not require your prior authorization and consent:

Necessary for the conclusion or performance of a contract to which the individual is a party; Necessary for the performance of statutory duties or obligations; Necessary to respond to public health emergencies or to protect the life, health and property safety of natural persons in emergency situations; Carry out news reporting, public opinion supervision and other activities for the public interest and process personal information within a reasonable scope; Process your voluntarily disclosed personal information or other personal information that has been legally disclosed (such as legal news reports, government information disclosure and other channels) within a reasonable scope in accordance with laws and regulations; Circumstances where laws and administrative regulations provide otherwise.

1.13 De-identification/anonymization of personal information Without publicly disclosing or providing your personal information, Baidu has the right to mine, analyze and utilize (including commercially) the de-identified or anonymized user database, and has the right to collect statistics on the use of products/services and share the anonymized statistical information with the public/third parties. For example, we will collect statistics on the use of our services and may share these statistics with the public or third parties to show the development trends of the Internet industry, etc., but these statistics do not contain any of your personal identification information.

1.14 Other purposes you desire When we want to use information for other purposes not specified in this Privacy Policy, we will ask for your consent in advance. When we want to use information collected for a specific purpose for other purposes, we will ask for your consent again.